reality cracking
    
A reality cracking tool
Reality Cracking
    
Pilfered by reverser+ on the wide wide web on 15 July 1998

Well, I felt necessary to add this small 'marvel' to our reality cracking section, it's a extremely intelligent reality cracking essay (or rather 'reality cracking tool' :-) that you can find, in its original version, at http://www.adbusters.org/Toolbox/billboard.html. Yet the subject is so fascinating that I decided to host my local copy of it (with images!) on my own site! Yes, liberate billboards (keep in mind that we are not paid -far from it- for being compelled to slurp all the visual garbage they throw at us everywhere!) Enjoy this essay and have fun! :-)

Adding the Blemish of Truth


Billboard Buster Mark II

With a little ingenuity, some hammering and sawing in the workshop, and a free evening or two, it isn't difficult to liberate a billboard. Watch the image (right) to find out how to make your own Billboard Buster -- perfect for putting the blemish of truth on those impossibly perfect complexions.

See on the right for some ideas on how to use your new toy...

Here are a few ideas for your first liberations:

  • Case of acne: Retouchers remove the blemishes on model's faces in order to create billboard people. The BB MK 1 and the Oil Stick Detoucher seemed ideal for reintroducing the blemishes. By adding acne spots we could turn billboard person who flogs products into real person who couldn't sell a thing.

  • Zombie eyes: Simply restoring people to normality seemed rather tame, so we came up with some other ideas. Two quick bursts of white aimed at the center of the eyes would turn a billboard person into a zombie from Children of the Damned or Night of the Living Dead.
Rebels Without A Lung

  • Trickle of blood: A blast of dark red spray paint aimed at the corner of the mouth and allowed to run would make a billboard person look really sick. It would suggest an unfashionable trauma, a distasteful disease, or a nasty bite.

  • Hitlerizing: Adding a quick Hitler mustache could easily undo the advertising image of an actual person, such as a politician. Because it would suggest the person held fascist views, we thought we should save it for those who belong to the far right.

Copyright 1998 The Media Foundation. All Rights Reserved
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